Welcome back to our weekly #WakeUpWednesday Online Safety post where each week you will find a guide on a topical Online Safety issue.
This week’s guide looks at what parents and carers need to know about Clickbait.
While scrolling online, you’ll almost inevitably have come across posts or links with headlines like “You Won’t Believe These 10 Crazy Facts about …”. Such lurid language – and the often-dubious nature of the content it promotes – has become something of a running joke on the internet. Yet while these articles are often laughed at by communities online, they can have an insidious side.
Clickbait, as it’s known, can frequently function as part of a trap: intended to draw users in for the sake of advertising revenue or, in worse cases, masking an attempting to collect their personal information. This #WakeUpWednesday guide explores the various risks of clickbait and offers some top tips for evading the pitfalls of this controversial marketing technique.
If you have any questions or concerns about Online Safety, please contact the school office.
